Vintage matchbook cover, HERSHEY'S On Highway 65 Glenville Minn., picturing a chef. See scans for details on the condition. No matches. The black border is so all the edges can be seen and is not part of the matchbook cover itself. NOTE: All of the matchbook covers I have listed are guaranteed to be 100% authentic originals. All are clean and ready for display. Thank you for your purchase, I appreciate it.